Los Angeles, California Jun 14, 2025 – Entrepreneur and inventor Ernest Reinhardt is urging aspiring creators and business owners to take action and begin addressing tangible problems instead of waiting for the ideal strategy. Based on his diverse experience, which includes working with national beverage brands and developing patented fitness equipment, Reinhardt is emphasizing the significance of pursuing ideas, even if they seem incomplete.
“You don’t necessarily begin with a detailed plan,” Reinhardt states. “Sometimes, it starts with a compelling idea.”
According to data from the U.S. Census Bureau, over 5 million new business applications were submitted in 2022 alone. However, research from the Global Entrepreneurship Monitor indicates that more than 60% of potential entrepreneurs never take the initial step, frequently due to fear of failure or striving for perfection.
Reinhardt has experienced this challenge personally. After launching Adult Chocolate Milk into 38 states and overseeing its acquisition in less than two years, he transitioned to the fitness industry. Dissatisfied with the available full-body training equipment, he invented the ROWFORMER, a machine that combines cardio rowing with Pilates-style resistance training in one workout. Currently, the ROWFORMER is exclusively used by Strong Pilates, a rapidly growing international fitness franchise with over 70 open studios and 150 more planned across the U.S.
However, his journey has not been straightforward. “I’ve encountered failures and had to restart. But I persevere,” he says. When COVID forced the closure of his Costa Mesa studio, Reinhardt shifted from in-person classes to global licensing agreements, transforming a potential setback into an opportunity.
“People don’t require flawless plans,” he explains. “They need authentic stories. They need evidence that building something meaningful from the ground up is achievable.”
Reinhardt is launching a personal blog to share these narratives, including the lessons, mistakes, and insights gained from real-time experimentation and adaptation. “There’s a lot of superficial content out there,” he says. “I want to share my successes, failures, and lessons learned.”
Through his advocacy, he aims to foster more problem solvers rather than just more startups. “If something bothers you enough to keep you engaged, pursue it,” Reinhardt advises. “It could be life-changing.”
- 64% of Americans report having a business idea they haven’t pursued (GEM Global Report)
- 75% of those cite fear of failure or uncertainty about where to begin
- The average startup takes over 2 years to progress from idea to action, often due to perfectionism.
- Meanwhile, there is a growing need for real-world problem solvers in health, education, and sustainability.
Ernest Reinhardt’s message is clear: Stop procrastinating. You don’t need a complete business plan or an elaborate investor presentation. You need a genuine problem, a simple idea, and a willingness to experiment, refine, and persist.
“Launch, test, adjust,” Reinhardt advises. “Most people become trapped in the planning phase. Just release it and adapt as you progress.”
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