Play’n GO’s Reactoonz 100 Wins Game of the Year at SBC Europe Awards

(AsiaGameHub) –   The game was supported by a launch campaign as part of the company’s 20th anniversary celebrations.

Press release.- Play’n GO has announced that Reactoonz 100 has been named Game of the Year at the SBC Europe Awards 2026, held last week in Malta.

The award recognizes the outstanding creative ambition, commercial performance, and cultural impact of Reactoonz 100, which has quickly become one of the most significant releases in Play’n GO’s history. “Building on the legacy of the much-loved Reactoonz series, the title has delivered exceptional engagement across regulated European markets since launch,” the company said.

Play’n GO added that Reactoonz 100 was supported by a record-breaking launch campaign as part of its 20th anniversary celebrations, most notably sending the series’ iconic character Garga into space – a first for the iGaming industry, since replicated. The activation garnered attention far beyond traditional industry channels and reinforced Play’n GO’s reputation for creativity that extends well beyond the game itself.

Andrew Pink, head of brand & communication at Play’n GO, said: “Winning Game of the Year is a huge moment for Reactoonz 100 and for everyone across Play’n GO who brought this project to life. Reactoonz is one of the most important franchises in our history, and with Reactoonz 100 we set out to push both the creative and cultural boundaries of what a game launch could be. This award is a powerful validation of that ambition, and of the belief that bold ideas, executed properly, still resonate strongly in this industry.”

Since its release, Reactoonz 100 has achieved near-universal rollout across Play’n GO’s partner network in more than 35 regulated markets, delivering strong and sustained performance well beyond launch. Its success reflects both the enduring appeal of the Reactoonz brand and Play’n GO’s continued focus on innovation within a responsible, regulation-first framework.

“The Game of the Year win at the SBC Europe Awards further strengthens Play’n GO’s position as the leading supplier of premium casino entertainment, following a year defined by landmark launches, creative ambition and industry recognition,” the company stated.