Altenar Enhances Sportsbook Features with Advanced Personalization and Player Engagement Tools

(AsiaGameHub) –   Altenar has launched a suite of sportsbook product enhancements aimed at boosting personalisation, streamlining campaign automation, and increasing betting versatility for both operators and their diverse player bases.

Press release.- Altenar has rolled out new sportsbook updates focused on refining personalisation, automating campaigns, and providing greater betting flexibility for operators and players.

This latest update broadens Bet Builder functionality, refines promotional automation, and debuts new tools that enable operators to provide highly customised sportsbook experiences tailored to various player segments.

A primary feature of this release is the introduction of Player Tags, which provides operators with enhanced capabilities for audience segmentation and campaign oversight. These tags can be managed in bulk, and when integrated with Bet Cards and Boosted Odds, they allow operators to automatically serve more pertinent promotions and betting options to specific player demographics.

Further sportsbook enhancements include:

• Expanded Basketball Bet Builder Markets – New pre-match basketball options have been added, such as player blocks, steals, double-doubles, triple-doubles, and highest-scoring quarter markets, broadening the scope for betting variety and personalisation.
• Bet Builder Direct Calculation – Enables players to merge compatible selections directly within market groups, bypassing the need for a separate Bet Builder interface and resulting in a more fluid and efficient betting experience.
• Bet Builder Bundles – Offers structured betting paths that group related selections, enhancing ease of use and assisting players in constructing more compelling wagers.
• Auto-generated Boost Campaigns – Streamlines the creation of boosts through predefined rules and selection logic, cutting down on manual configuration and speeding up the deployment of promotional campaigns.
• Popular Bet Builders & Bet Cards Automation Powered by Altenar Intelligence Services (AIS) – Automatically populates promotional material and ensures that sportsbook recommendations remain current and relevant.
• New Sport Lobby Structure – Features a revamped navigation system with customisable category groupings, making it easier for users to discover events across the sportsbook.
• Early Payout Expansion for Ice Hockey – Brings early payout features to Ice Hockey 1×2 markets, offering players more ways to engage with the sport.
• LMT & Scoreboard Integration – Improves the live betting experience by incorporating more detailed real-time match tracking and scoreboard data, supported by data.bet.

Nikos Zygouris, head of sportsbook product at Altenar, stated: “Flexibility is at the heart of our sportsbook technology development. We consistently track player activity, operator requirements, and industry trends to ensure our platform progresses in ways that provide maximum value.

“These enhancements are intended to assist operators in crafting more personalised experiences, automating essential workflows, and offering players increased flexibility throughout their sportsbook journey.”