Topsort Debuts In-Store Ads to Connect Physical and Digital Retail Media

(SeaPRwire) –   PALO ALTO, CA – 06/05/2026 – (SeaPRwire) – With retail media networks increasingly expanding beyond e-commerce platforms into physical spaces, companies are looking for scalable solutions to seamlessly integrate in-store advertising into their overall media strategies. In response to this trend, Topsort has launched a new offering designed to unify digital and physical retail media operations under one integrated workflow.

The company has introduced In-Store Ads, a self-service advertising format that allows retailers and marketplaces to launch, manage, and measure campaigns on physical store screens using the same infrastructure already in place for digital onsite advertising. This initiative reflects a broader industry shift toward omnichannel retail media, where advertisers expect consistent tools and performance visibility across all consumer touchpoints.

In-store advertising is widely regarded as a high-value channel due to its proximity to purchase decisions. However, its adoption has been constrained by fragmented processes, manual approvals, and a lack of standardized tools. These inefficiencies have often delayed campaign execution and limited monetization potential.

Simplifying In-Store Campaign Execution

With the introduction of In-Store Ads, Topsort aims to remove these operational obstacles by incorporating in-store inventory into its existing self-service platform. This enables advertisers to plan and execute campaigns without relying on separate systems or manual coordination.

The solution brings together campaign creation, creative asset management, and reporting within a single interface, enabling quicker deployment and improved operational efficiency. Vendors can launch campaigns directly through familiar dashboards, minimizing friction and encouraging wider participation.

Key advantages of the new format include:

• Faster campaign launches via streamlined workflows
• Reduced reliance on manual coordination and approvals
• Greater accessibility for advertisers managing multi-channel campaigns
• Enhanced visibility into available in-store inventory and performance metrics
• Centralized control of both onsite and in-store campaigns within one system

Advancing Omnichannel Retail Media Strategies

The launch of In-Store Ads marks progress toward fully connected retail media ecosystems, where physical and digital channels function cohesively. By allowing in-store inventory to be managed alongside digital placements, the platform supports more consistent campaign execution and measurement.

Industry experts note that demand for in-store media remains strong, but execution challenges have limited its scalability. By addressing these operational limitations, the new solution enables retailers to unlock additional revenue opportunities while maintaining oversight over campaign approvals and brand standards.

The platform is built for rapid deployment. Existing customers using compatible in-store media providers can typically activate campaigns within hours, while new integrations can be completed in a short implementation period.

About Topsort

Topsort is a Silicon Valley-based technology firm specializing in AI-powered retail media infrastructure. The company provides auction-based solutions that help marketplaces and retailers optimize advertising performance and monetization.

Topsort collaborates with over 100 retailers across more than 40 countries, including Coles, DoorDash, Woolworths, and Falabella, supporting the development of scalable, data-driven retail media networks.