Shashank has ventured into the entrepreneurial space with the launch of Groove Globe, an independent record label dedicated to supporting emerging indie hip-hop talent in India. The label is entirely self-funded.
Kalyan, Maharashtra, September 15, 2024 – Shashank Chandel, a seasoned musician with over a decade of experience in the music industry, has taken a new direction in his artistic journey, while simultaneously contributing to the growth of the Indian indie music scene. His passion for music has led him to venture into entrepreneurship by founding Groove Globe, a self-funded indie hip-hop record label.
A Musical Journey Driven by Passion
Shashank’s musical journey began with performances at local gigs in Mumbai, blending folk and rock genres. Inspired by Indian folk music legends like Raghu Dixit and Indian Ocean, and internationally acclaimed artists like John Legend and John Mayer, Shashank has crafted a unique sound that is both personal and universal. His commitment to authenticity and lyrical depth has been a defining characteristic throughout his career.
The Breakthrough of “Insane X Excuses”
Shashank’s breakthrough came with his single “Insane X Excuses,” which garnered international attention and amassed over 7 million streams across platforms like Spotify, YouTube, and Apple Music. The song’s success catapulted him onto the global indie music scene, showcasing his ability to captivate diverse audiences while staying true to his musical roots.
Groove Globe: A Record Label for Indie Hip-Hop Artists
In 2023, Shashank took a bold step by establishing Groove Globe, a record label dedicated to nurturing and promoting indie hip-hop artists in India. Unlike traditional labels backed by substantial investments, Groove Globe is a self-sustaining venture, highlighting Shashank’s entrepreneurial spirit and his belief in the power of independent music. In its inaugural year, Groove Globe generated $3,700 in revenue without any external funding or venture capital.
Regarding Groove Globe’s mission, Shashank states, “The indie hip-hop scene is experiencing rapid growth, but artists need the right support and platform. At Groove Globe, we’re not just a label—we’re a community that provides artists with the freedom to own their music and chart their creative paths.”
Agni The Band: A Fusion of Rock and Folk
Shashank is also a prominent member of Agni The Band, a well-known indie rock band that seamlessly blends rock and folk music. As the lead guitarist and songwriter, Shashank continues to push boundaries with Agni’s energetic and electrifying live performances. Agni The Band has carved a niche for itself in the Indian independent music circuit, renowned for its powerful sound and engaging stage presence.
Upcoming Projects and Collaborations
Looking ahead, Shashank has several exciting projects in the pipeline, including collaborations with both established and emerging artists. Under Groove Globe, he plans to release new music featuring fresh indie hip-hop talent from India. Shashank is also working on solo projects, incorporating new sounds while maintaining his signature style that has garnered him a loyal fan base.
“2024 is shaping up to be an exceptional year for both my music and Groove Globe,” shares Shashank. “We’re already in discussions with some remarkable artists, and the future looks bright for indie music, both folk-rock and hip-hop, in India.”
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About Groove Globe
Founded by Shashank Chandel in 2023, Groove Globe is an independent record label dedicated to promoting indie hip-hop artists. With a vision to disrupt the traditional music industry, Groove Globe provides a platform where artists can retain ownership of their work while benefiting from resources and support. Operating on self-reliance, Groove Globe generated $3,700 in its first year and continues to grow as a hub for creative independence.
Follow Groove Globe and Shashank Chandel
Website:https://www.grooveglobe.in/
Instagram: shashankchandelmusic
Facebook:Shashank ChandelMusic
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