Saudi Arabia’s Sports Market Poised for Significant Growth, Projecting $22.5 Billion by 2030 from $8.4 Billion, Solidifying Global Powerhouse Role.

Central Province, Saudi Arabia – July 2, 2025 – SportsTechX, a premier provider of data and insights in sports technology, has announced the release of its . This extensive report offers a thorough examination of the Kingdom’s rapidly evolving sports scene, propelled by the ambitious Vision 2030 framework and its strategic aim to become a center for innovation, nurturing talent, and advanced fan engagement.

Key findings from the report include:

• The overall sports market in Saudi Arabia reached $8.4 billion in 2024, with projections indicating a rise to $22.5 billion by 2030.
• Saudi Arabian entities invested $7 billion between 2020 and Q1 2025.
• Over 30 significant international events were hosted from 2020 to 2024.
• Fifteen new smart stadiums are under construction, comprising 11 new builds and 4 substantial renovations.
• $7.4 million was invested in Sports Tech startups located in Saudi Arabia from 2020 to 2024.
• A dynamic demographic profile exists, with 71% of the population being under 35 years old.

“We welcome you to our inaugural Saudi Arabia Sports & Business Tech Report. Saudi Arabia is evolving into one of the globe’s most crucial and swiftly changing sports markets,” stated Rohn Malhotra, Managing Director of SportsTechX. “Propelled by the ambitious Vision 2030 agenda, the Kingdom is not merely allocating billions to sports infrastructure and worldwide collaborations, but is also strategically establishing itself as a center for innovation, nurturing talent, and delivering advanced fan experiences.”

“What renders Saudi Arabia especially captivating is the confluence of visionary leadership, substantial capital, and a vibrant demographic: 71% of its population is under 35. This youthful, tech-savvy demographic is driving demand for diverse experiences, from reinventing established sports like football and golf to fostering the expansion of gaming and esports, both of which are experiencing exponential increases in popularity and formal backing.”

The extensive report scrutinizes the Kingdom’s sports ecosystem from the perspectives of business, investment, and technology, underscoring significant policy advancements, capital movement, startup ventures, and crucial technological trends influencing the market.

The full report includes:

• Delving into the Saudi Sports Business Ecosystem: A thorough overview of the market’s primary activities and strategic undertakings.
• Investment Analysis: An in-depth examination of capital movements and funding patterns within the sports industry.
• Technology Innovation: An analysis of sports tech startups and evolving technological trends.
• Infrastructure Development: An investigation into the construction of smart stadiums and the modernization of facilities.
• Market Opportunities: Insights into burgeoning sectors such as gaming, esports, and digital fan interaction.

“The Ministry of Investment Saudi Arabia (MISA) has formulated the National Sport Investment Plan to centralize Saudi sport investment within the Kingdom’s broader investment strategy; this aims to draw in and oversee new domestic and international sport investors to help achieve the Kingdom’s objectives for the sector,” added Basim K. Ibrahim, Sport Sector Investment Development Director, Ministry of Investment.

The Saudi Arabia Sports Business & Tech Report 2025 serves as a vital tool for sports industry professionals, investors, and organizations aiming to comprehend and engage with one of the globe’s most vibrant and swiftly expanding sports markets. It furnishes extensive data, strategic perspectives, and practical intelligence for stakeholders interested in interacting with the Kingdom’s evolving sports ecosystem.

To access a full analysis and download your copy of the report, please visit:

About SportsTechX

Headquartered in Berlin, SportsTechX stands as the foremost provider of innovation and investment insights within the sports sector. We assist sports business leaders in making more informed decisions and crafting forward-looking strategies through our data-supported content, proprietary research, and fundraising support. Since 2018, we have diligently charted the progression of the Sports Tech ecosystem, offering detailed analysis of new startups, investment trends, and market shifts.