Opti Digital Unveils 2026 Green Challenge to Convert Physical Activity into Forest Restoration

(SeaPRwire) –   PARIS, FRANCE – May 3, 2026 – (SeaPRwire) – As environmental sustainability becomes a primary focus for the digital economy, companies in the AdTech industry are finding new ways to align their business operations with ecological responsibility. In line with this, Opti Digital has launched the 2026 edition of its Green Challenge, a corporate social responsibility program that converts collective physical exercise into tangible environmental support.

Set to run from May 1 to May 31, 2026, the program encourages employees, clients, and partners to participate in a month-long event where activities like walking, running, and cycling are transformed into financial contributions for green projects. The initiative reflects a broader trend of incorporating sustainability targets into corporate engagement plans.

For this year’s program, Opti Digital is partnering with Envol Vert, a non-profit organization dedicated to forest conservation, biodiversity protection, and community aid throughout Latin America and Europe. This partnership will aid forest preservation efforts, including restoration work in areas such as the Caribbean region of Colombia.

Promoting Collective Action for Tangible Results

The Green Challenge is built on a straightforward and scalable framework: every kilometer completed by participants is turned into funding for environmental causes. By linking daily physical activity to real-world ecological benefits, the program seeks to encourage both individual participation and collective results.

Engagement has grown consistently since the project’s launch. In 2025, more than 140 participants traveled over 53,000 kilometers, helping to restore approximately 3,000 square meters of forest in Bolivia. Building on this success, the 2026 edition aims to expand its impact across Opti Digital’s global network.

Bridging Digital Innovation and Environmental Stewardship

As a participant in the digital advertising market, Opti Digital recognizes the environmental footprint caused by data processing, ad delivery, and online infrastructure. The Green Challenge is a key part of the company’s comprehensive sustainability strategy, which includes initiatives to improve digital efficiency and minimize resource waste in advertising processes.

By inviting its entire ecosystem to participate, the initiative strengthens ties between stakeholders while increasing awareness of environmental issues. Employees, clients, and partners are united by a common goal, fostering a sense of community alongside environmental protection.

Magali Quentel-Reme, CEO of Opti Digital, remarked that the initiative goes beyond standard CSR activities, highlighting the power of collective participation in achieving significant goals. The program is designed as both a sustainability project and a unifying platform for the company’s wider network.

About Envol Vert

Envol Vert is a French non-profit organization focused on protecting forests and biodiversity while supporting local populations. Its projects encourage sustainable alternatives to deforestation in countries like Colombia and Peru, while also helping to improve the living standards of local communities.

About Opti Digital

Opti Digital is an AdTech firm specializing in maximizing publisher revenue and audience monetization. Through its unique technology, demand partnerships, and data analytics, the company helps digital publishers improve advertising results and achieve sustainable growth.

More than 10,000 websites and mobile apps globally—including prominent media brands like Euronews, Gizmodo, LADbible, Valnet, and Ziff Davis—rely on Opti Digital’s solutions to drive performance and long-term value.