San Diego, California May 22, 2025 – An experienced entrepreneur and his 11-year-old daughter have teamed up to launch “Kidreneur” kits, designed to teach kids about business while reducing screen time and boosting their savings.
After observing his daughter Chloe’s challenges with a traditional lemonade stand, a San Diego father discovered a surprising opportunity: children could earn significant income, around $100 per hour, by selling slime. Consequently, he and Chloe are introducing My Lil Startup, offering comprehensive, ready-to-use business kits that empower children aged 6-12 to become successful entrepreneurs.
“The lemonade stand was a hassle, Chloe didn’t enjoy the lemonade-making process, and frankly, it wasn’t very profitable,” stated Jon Carder, the founder of My Lil Startup, a serial entrepreneur with eight companies under his belt and over $100 million raised in venture capital. “However, when she transitioned to selling slime, a product she genuinely enjoyed creating, everything changed. At her first slime sale, she made $100 in under an hour. The neighbors were eager to buy.”
The Kidreneur Slime Kit, priced at $39.95, includes all the essentials for launching a profitable slime venture: 20 pre-made slimes ready for customization, marketing flyers for local promotion, thank-you cards for customers, and thorough educational materials covering entrepreneurship, marketing, and sales. A special surprise awaits young entrepreneurs upon reaching their first $50 in sales.
Unlike many children’s activities, these kits are designed to be self-financing. With a selling price of $5 per slime, children can generate $100 in revenue from a single kit, which is more than double their initial investment. Beta testers have reported earnings averaging approximately $100 per hour during slime sales, with some ambitious young entrepreneurs investing in refill kits to expand their businesses.
“My friends enjoy decorating the slime and inventing creative names for each one,” said Chloe Carder, the 11-year-old co-founder and Chief Product Officer who personally tests each kit. “The best part is counting the money afterward and realizing we’ve made about a hundred dollars in just one hour. It’s much more enjoyable than a lemonade stand!”
Parents are welcoming the kits as a solution to several common issues. “We’re addressing the challenge of finding weekend activities, reducing screen time, and managing constant allowance requests all at once,” Carder explained. “Additionally, the slime is pre-made, eliminating the messy glue mixing at home. Parents have told us that it’s the first activity their kids are actually eager to repeat.”
The kit features thoughtful elements based on real-world experience: marketing materials that teach children how to attract customers, a decorating process that fosters creativity as children name and personalize each slime, and an included tablecloth that serves a dual purpose: attracting customers at slime stands and protecting coffee tables during decorating sessions.
My Lil Startup offers three options:
- Kidreneur Slime Kit: $39.95 (20 slimes, $100 earning potential)
- Starter Bundle: $59.95 (includes slime sale tablecloth, free shipping)
- Mogul Bundle: $99.95 (includes tablecloth plus refill kit with 40 additional slimes, $300 total earning potential)
The father-daughter founding team intends to expand beyond slime, creating kits for other child-friendly businesses that combine entertainment, education, and realistic earning potential. Despite Carder’s history of securing venture capital for previous ventures, he and Chloe are intentionally bootstrapping My Lil Startup.
“I’ve established companies with hundreds of employees and raised significant funding, but this time Chloe and I are bootstrapping it together, allowing her to learn every facet of building a business from the ground up,” he explained. “Our aim is to inspire one million children to become kidpreneurs. This is more than just selling slime; it’s about shaping the next wave of entrepreneurs.”
“This began as a quest for a more engaging weekend activity,” Carder said. “It has evolved into something that cultivates confidence, teaches resilience, and demonstrates to children that they can generate genuine value in the world. When a 9-year-old returns home with $100 they’ve earned themselves, it’s a transformative experience.”
My Lil Startup Kidreneur Kits are now available at mylilstartup.com.
About My Lil Startup Founded by a San Diego father-daughter team, My Lil Startup creates business-in-a-box kits that transform children into successful entrepreneurs. Led by serial entrepreneur Jon Carder (founder of 8 companies, raised $100M+ in venture capital) and his 11-year-old daughter Chloe Carder (Chief Product Officer), the company’s mission is to inspire one million kids to become kidpreneurs through engaging, educational, screen-free activities that teach real-world skills while allowing kids to earn their own money. For more information, visit mylilstartup.com.
Media Contact: Jon Carder Founder, My Lil Startup Email: press@mylilstartup.com Website: MyLilStartup.com
Note to editors: High-resolution images of children using Kidreneur kits and conducting successful slime sales are available upon request.
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