Core Factors Launches Type Elements as New Standard for In-Depth Personality Understanding

Temecula, California May 19, 2025 – Core Factors, a leader in the field of psychometric innovation, has introduced Type Elements, a robust new assessment designed to provide deeper insights into psychological types. This tool is intended for use in coaching, consulting, and enhancing organizational growth.

Rooted in over a century of personality theory, Type Elements delivers a more detailed perspective on how individual preferences manifest in actual behavior. By offering an in-depth examination of how individuals think, make decisions, and interact, it enhances the fundamental type framework. Type Elements offers professionals already utilizing personality types the specificity and profundity required to facilitate substantial development.

Coaches, consultants, and HR professionals frequently use personality type assessments to help individuals increase their self-awareness. However, most available tools only offer broad categorizations and basic descriptions. This superficial information often proves insufficient for professionals dealing with leadership teams or navigating intricate dynamics.

Practitioners are often left to their own devices to bridge the gaps, due to the lack of tools to explore the nuances within type preferences. This may compromise the accuracy of feedback and diminish the impact of development initiatives. Type Elements is designed to overcome this challenge by providing a more accurate and all-encompassing method for understanding the personality patterns affecting behavior, communication, and performance.

“Type Elements adds significant depth to personality type theory without compelling professionals to adopt a completely new model,” stated Dr. Mark S. Majors, the creator of the instrument. “This assessment is tailored for those already incorporating type into their work, who are seeking enhanced tools to better assist their clients and teams. Type Elements enables them to move beyond mere descriptions and access actionable insights that foster growth.”

enhances the conventional type assessment approach with an advanced, research-backed instrument that provides professionals with a clearer, more complete understanding of each individual. The assessment comprises 127 questions and assesses 32 subscales, which shed light on the unique expression of each type preference. Besides identifying psychological type, the report also features statements that emphasize how respondents engage with their surroundings and handle life’s challenges.

The instrument employs Differential Intensity Weighting, enabling participants to indicate the strength of their connection to each item. This enhances both the assessment experience and the precision of the results. Additionally, Type Elements provides insights into Jungian processes, aiding practitioners in grasping the fundamental mental functions shaping a respondent’s worldview and decision-making approaches.

This detailed data empowers professionals to conduct more tailored coaching sessions and customize development plans to the individual, avoiding generalizations based solely on type codes.

Type Elements equips professionals with the necessary insights to drive meaningful change. It focuses feedback sessions, making them more relevant and helping individuals understand how their personality specifically influences their performance at work and in relationships. This clarity fosters better communication, more effective leadership, and greater empathy within teams.

For organizations, Type Elements provides a dependable means of expanding in-depth development conversations. Whether utilized in coaching programs, team evaluations, or leadership development, the tool promotes stronger alignment between individuals and their roles. It also supports teams in resolving interpersonal conflicts by highlighting the subtle differences that often underlie misunderstandings.

If you currently integrate personality types into your work and desire a tool that delivers richer insights and greater practical utility, consider exploring Type Elements. You can download a sample report, schedule a live demonstration, or apply for a to start using the assessment in your coaching or development initiatives.

About Core Factors

Core Factors is a leading provider of psychometric assessments and development tools. The company specializes in creating assessments that provide actionable insights into individual strengths, communication styles, and emotional intelligence. Core Factors’ innovative tools are designed to enhance leadership, collaboration, and personal development in diverse professional environments. With a commitment to empowering individuals and organizations through data-driven insights, Core Factors remains at the forefront of psychometric research and application. For more information, visit the Core Factors website.