Playtech begins operational review of Sun Bingo due to UK tax increase

(AsiaGameHub) –   Playtech states that its white-label operation is not expected to stay profitable because of the increase in the UK’s gambling tax.

UK – Gambling technology provider Playtech has revealed it has initiated an operational assessment of its Sun Bingo white-label business. Chief Financial Officer Chris McGinnis shared this update during the firm’s earnings conference call.

McGinnis noted that the division is not expected to stay profitable due to the UK’s new 40% tax on remote gambling. Nevertheless, he mentioned that Sun Bingo still holds a place in Playtech’s lineup since it has “more B2B than B2C traits” even though it interacts directly with customers.

Playtech’s total revenue dropped 10% in 2025 to €763.6 million. Its B2C revenue decreased 20% year-over-year to €78.5 million, mainly as a result of selling Happybet in Germany. B2B revenue fell 9% to €688.3 million, while EBITDA declined 9% to €197 million and adjusted EBITDA dropped 36% to €141.4 million.

Despite this, the company expressed optimism about its prospects in the Americas, especially in Latin America. The Americas segment recorded 100% growth in the US and a lift in Mexico thanks to the updated agreement with Caliente. It anticipates further momentum in 2026, as Mexico, the US, and Canada will co-host the World Cup.

Chief Executive Officer Mor Weizer emphasized a possible launch with Brazil’s Caixa Econômica Federal. Playtech secured the tender to supply the state-owned bank’s online gambling platform in 2025, but the rollout was delayed in November due to political pushback.

Weizer stated that the tender continues to be “one of the most important opportunities for Playtech in the years ahead” because Caixa is among Brazil’s largest banks, boasting 140 million registered users. He implied that Caixa’s betting offering could rapidly become a top player in the market.