Topsort Unveils AI Agent Tomi to Transform Retail Media Campaign Management

(SeaPRwire) –   PALO ALTO, CA – 21/03/2026 – (SeaPRwire) – With retail media networks growing larger and more complex, technology firms are leveraging artificial intelligence to streamline the execution and management of campaigns. Against this backdrop, Topsort has unveiled Tomi, a new AI agent designed to revolutionize the way retail media teams strategize, construct, and refine advertising campaigns.

Recognized globally for its AI-native, auction-based infrastructure that supports marketplaces and retailers, Topsort presents Tomi as an answer to the escalating operational pressures on retail media teams. As the number of advertisers, product catalogs, and campaign variables increases, conventional workflows frequently demand labor-intensive manual configuration across disjointed systems.

Tomi tackles these issues by facilitating a conversational method for creating campaigns. Instead of working through various configuration steps, users can enter their campaign goals using natural language, prompting the system to automatically produce a structured campaign setup for review before it goes live.

Boosting Efficiency with AI-Assisted Campaign Development

Embedded within Topsort’s marketplace administration dashboard, Tomi empowers users to launch and oversee campaigns via straightforward text prompts. For example, a user can ask for sponsored listings that focus on top-performing items in a particular category and specify budget and time limits in one command.

Drawing on the provided input, Tomi pinpoints relevant SKUs, establishes targeting tactics, assigns budgets, and determines campaign schedules. The generated campaign is still subject to user verification and authorization before launching, thereby maintaining oversight and control.

This AI-assisted workflow is crafted to provide several operational advantages:

• Accelerated campaign deployment
  Campaigns can be created in moments, drastically cutting down the time needed for manual setup.
• Improved decision-making
  Insights driven by data, such as item performance and market trends, guide campaign configuration and targeting.
• Scalable operations
  Teams can handle a higher quantity of campaigns and advertisers without a corresponding rise in workload.
• Controlled execution
  Users keep the final say on all campaign settings before they go live.

Backing the Advancement of Retail Media Infrastructure

The debut version of Tomi concentrates on onsite sponsored listing formats, accommodating various targeting choices like keyword-based, category-level, competitor page, and always-on tactics. This is in line with wider industry movements toward automated and intelligent advertising infrastructure.

Topsort states that the launch of Tomi mirrors its wider goal of building AI-native systems that lessen dependence on outdated ad technology while allowing retailers to keep direct command over their monetization tactics.

Tomi is now available and can be enabled for current Topsort customers upon request. Further information, including product demos, can be found on the company’s official website.

About Topsort

Topsort is an AI-native monetization infrastructure provider dedicated to creating commerce-focused retail media solutions for worldwide marketplaces and advertisers. The company strives to democratize advanced advertising technologies by converting traditional “walled garden” setups into adaptable, scalable infrastructure.

Topsort presently serves enterprise clients in over 40 nations, featuring prominent retailers and platforms like Coles, DoorDash, Woolworths, and Falabella.