CHICAGO, ILLINOIS – 23/12/2025 – () – As operators backed by private equity are confronted with increasing pressure to safeguard margins and achieve measurable EBITDA growth, pricing has become a crucial yet often disjointed tool. To tackle this problem, Teragonia has announced the beta launch of a new Pricing Suite, enhancing its Astradis
Revenue Command Center with a unified set of AI-driven capabilities intended to convert pricing insights into coordinated actions.
The Pricing Suite reconceives pricing optimization as a continuous operational practice rather than an infrequent, resource-consuming project. By integrating price governance, elasticity modeling, bundling intelligence, and promotion effectiveness in a single environment, the platform allows teams to respond instantaneously to market trends, changes in customer behavior, and competitive actions – while maintaining accountability across revenue and finance operations.
According to Teragonia, the new suite fills a common implementation gap in the mid-market. Instead of generating static analyses, the system identifies margin leakage, measures potential opportunities, benchmarks performance, and arranges actions into an end-to-end workflow. This method directly links insights to execution, assisting organizations in moving more quickly and with greater confidence.
The Pricing Suite is engineered for rapid activation, requiring no complex integrations or long implementation periods. Once activated, Astradis automatically maps relevant data entities and initializes its underlying AI models, enabling operators to diagnose problems, test scenarios, and implement corrective actions from a single workspace.
The core features of the Pricing Suite include margin protection through price governance, SKU-level elasticity and price sensitivity analysis to prioritize high-impact actions, data-driven bundling optimization based on co-purchase patterns, and promotion analysis that assesses ROI and simulates financial results before campaigns are launched. Together, these functions offer a comprehensive view of pricing performance and its financial implications.
For private equity portfolio companies operating within specific value-creation timeframes, the ability to translate pricing decisions into immediate results is becoming increasingly vital. Traditional business intelligence tools explain what has already occurred, while decision intelligence models explore hypothetical situations. Teragonia positions Astradis as the missing piece – one that brings to light the most pressing pricing issues, assigns responsibility, and tracks results in real time.
The Pricing Suite is fully integrated into the broader Astradis platform, which also connects pricing with retention, expansion, and leakage controls. By moving beyond retrospective dashboards towards prescriptive actions and predictive results, Teragonia aims to establish pricing as a constant engine for value creation.
To learn more or request a demonstration of the Pricing Suite, visit .
About Teragonia
Teragonia provides an AI-based Value Orchestration platform for mid-market operators backed by private equity, enabling them to transform fragmented operational data into performance management focused on execution. The platform helps leadership teams align data, decisions, and actions to accelerate top-line growth and margin expansion. Teragonia is a privately owned company headquartered in Chicago, with offices in New York, Toronto, Dallas, London, São Paulo, and Bengaluru.