New York City, New York, October 22, 2024 – In celebration of National Dog Day, Sweeter, an experiential marketing leader, teamed up with M&M’s and Greenies for an exciting activation in New York City. This collaboration brought dog owners and their furry friends together with a “Summer Treat Pack” giveaway, offering treats for both dogs and humans, creating a shared, joyful experience.
Following a successful partnership with M&M’s, Sweeter expanded the event by including Greenies, a popular pet care brand. Together, they created a unique, pet-friendly activation in the heart of New York City. This event was a perfect complement to National Dog Day, merging popular snacks with pet-centric fun, making it a hit with attendees.
A Tail-Wagging Activation
Sweeter’s custom-branded truck traveled to several key locations throughout New York City, distributing thousands of “Summer Treat Packs.” Each pack included Greenies dog treats alongside snacks for owners, highlighting the collaboration between the two brands. The event was a visual spectacle, with the branded truck and creatively designed treat packs making a strong impression on attendees.
The involvement of well-known brands like M&M’s and Greenies added significant value to the event, attracting a large audience and generating excitement. The presence of these beloved brands brought smiles to the faces of pet owners, making the experience even more memorable. Attendees appreciated the thoughtful design of the event and the opportunity to enjoy treats with their pets, creating a feel-good day for everyone involved.
Engagement on the Move
The mobile marketing tour enabled Sweeter to bring the experience directly to consumers, enhancing engagement across the city. The activation reached a wide audience, from dog owners to passersby, who were excited to interact with the event as it traversed popular locations.
For more information on how Sweeter can bring your brand to the streets and create unforgettable experiences, visit [website address].
About Sweeter
Based in New York City, Sweeter is a leader in creating innovative and engaging experiential marketing solutions. Known for their creative approaches and meticulous execution, Sweeter continues to set industry standards by bringing brands to life in the eyes of consumers. For more information, please contact: [contact information].
Media Contact
Kim Healing
Source :We Are Sweeter