Robert Bird’s latest book demonstrates how businesses can foster innovation and gain a competitive edge by incorporating legal principles into their overall strategy and leadership approach.
New York City, New York Jun 17, 2025 – We are excited to announce the release of a groundbreaking book by our mentor, Robert Bird, titled . Published by Cambridge University Press, the book challenges conventional wisdom by presenting legal knowledge as a crucial strategic asset in today’s complex business landscape.
Bird, a distinguished professor of Business Law and the Eversource Energy Chair in Business Ethics at the University of Connecticut, leverages over 20 years of experience in legal strategy through writing, teaching, and practical application. His book provides organizations with a new framework for using legal expertise to encourage innovation, promote ethical leadership, and create long-term value.
“Legal knowledge isn’t just about protection—it’s a valuable asset for creating value and driving strategic growth,” says Robert Bird. “When organizations integrate legal insights into their fundamental operations, they open up opportunities to lead purposefully, minimize risks, and build trust.”
This book offers practical insights for a diverse audience. Corporate lawyers and law firms will discover how to increase client value by connecting legal insights to strategic results. Executives and managers can learn how legal knowledge influences decision-making, stimulates innovation, and enhances long-term competitiveness. Compliance professionals will find guidance on fostering a proactive legal culture and developing robust risk management strategies. In-house counsel will gain practical methods for aligning legal functions with business goals to achieve a lasting competitive advantage.
Robert Bird’s focus on ethics and integrity strongly reflects the values of . As a mentor to our team, he has consistently emphasized the importance of combining extensive knowledge with social responsibility.
“Robert has significantly shaped our understanding of the intersection of law, leadership, and purpose,” states Sameer Somal, Co-Founder of Girl Power Talk and CEO of . “His work inspires our team to view legal awareness not as a limitation, but as a path to making smarter, more ethical decisions. This book is a vital resource for any organization dedicated to leading with integrity.”
Legal Knowledge in Organizations: A Source of Strategic and Competitive Advantage combines theoretical concepts with practical advice, making it essential reading for today’s business leaders, legal professionals, and aspiring innovators.
About Robert Bird
Robert Bird, a JD/MBA graduate of Boston University, is a Professor of Business Law and the Eversource Energy Chair in Business Ethics at the University of Connecticut. He has authored more than 80 publications, featured in journals such as the Journal of Law and Economics, American Business Law Journal, the Harvard Journal of Law and Public Policy, and the MIT Sloan Management Review. A recipient of numerous research and teaching accolades, Robert aims to empower professionals to recognize legal expertise as a key driver of competitive advantage and organizational success.
Book Details:
Title:
Publisher: Cambridge University Press
ISBN: 978-1-009-59669-5
Available on: Cambridge University Press website and Amazon
Media Contact
Aashna Duggal, Chief Legal Officer
Source :Girl Power Talk