NEW YORK CITY, NY – 08/02/2026 – () – As businesses look for quicker ways to interpret marketing data and act on performance insights, QR TIGER has enhanced its analytics capabilities by launching “Sena,” an AI-driven Data Chat assistant designed to streamline QR code campaign analysis. This new feature lets users engage with their campaign data using natural language, replacing traditional report-heavy workflows with conversational, on-demand insights.
Sena enables marketers, business owners, and managers to query QR code performance with plain-language questions about scan activity, trends, device usage, locations, and engagement patterns. Instead of navigating multiple dashboards or exporting reports, users receive instant, context-specific answers that support faster evaluation and decision-making.
The AI assistant is tailored to serve different roles across an organization. Marketing teams can quickly assess campaign outcomes, business leaders can identify underperforming QR codes and refine strategies, and internal teams can access clear, data-backed insights during meetings or planning sessions. By translating dense analytics into more accessible summaries, the platform helps users make more confident and timely decisions.
Integrated directly into the QR TIGER dashboard, Sena is available under the search bar for instant access. Users can interact with the assistant via chat or call to explore QR code analytics in seconds. All responses are generated exclusively from the user’s own account data—no external sources are used—ensuring relevance and upholding privacy controls.
The AI Data Chat supports a range of analytical functions, including displaying core performance metrics like scan volume, device type, and geographic distribution. It can highlight top-performing QR codes, flag low-engagement campaigns, compare performance across initiatives, and provide data-driven recommendations to optimize QR code design, placement, or content. Additionally, the assistant can answer general questions about QR TIGER tools and features to help users better leverage the platform.
The feature is currently available to users on Professional and Enterprise plans who manage high volumes of QR code campaigns, while other users can test its capabilities through a seven-day free trial. To simplify onboarding, Sena also offers pre-built prompts that guide users toward insights on scan trends, device analytics, geographic performance, and top-performing codes.
QR TIGER emphasizes that the AI assistant operates within strict data governance boundaries. Responses are generated solely from the user’s dashboard data, maintaining an account-level focus while complying with established data privacy standards, including GDPR and CCPA requirements.
According to QR TIGER leadership, the introduction of conversational analytics reflects a broader effort to make data interpretation more intuitive and actionable. By combining real-time campaign data with AI-driven guidance, the company aims to help businesses continuously refine their QR code strategies with greater efficiency and clarity.