“NO.17 Live House” Season 3 Goes Global, Expanding Music’s Reach Beyond Borders

Hangzhou, Zhejiang Sheng Mar 23, 2025  – Spring, a season of renewal and vibrant energy, is the ideal time to celebrate love. On March 14th, Zhejiang Satellite TV’s “NO.17 Live House” Season 3, a reality show focusing on musicians running a live music venue, expanded its reach through a collaboration with international institutions. The “Love Should Be Heard – ‘NO.17 Live House’ x USC (University of Southern California) Love Song Special Project” brought the show’s intimate musical atmosphere to a global audience, showcasing the unique artistic appeal of Chinese music programs and Mandarin music, while promoting cultural exchange through song.

This special event, held in Los Angeles, featured live performances, interactive games, and open forums, creating a dynamic platform for cultural exchange among international students. It also allowed Chinese students in the U.S. to experience “NO.17 Live House” firsthand, bridging diverse musical traditions. Zixuan Wang, the show’s chief director, sent a video message with well wishes to attendees. Highlights from the season, featuring Xia Hu, Jugang Bai, Curley G, and Jiaxin Deng (TF_ING), were also screened, drawing enthusiastic responses and social media sharing.

Since its launch in 2023, “NO.17 Live House” has resonated with viewers through its unique format and emotional depth. The show provides a platform for musicians to showcase their talent and spread positivity, offering viewers a musical escape from the everyday.

The program centers on musicians transforming a disused warehouse into a successful live venue, taking on roles as planners, producers, and performers. Their music creates strong emotional connections with the audience, making each performance a heartfelt experience. Each season introduces new guest artists, who bring unique musical styles and personalities to the show.

Now in its third season, “NO.17 Live House” continues to build upon its foundation of warmth and emotional connection, while also introducing new creative elements. The show has extended beyond its warehouse setting with the “City Busking Project,” bringing music into everyday life. By continually exploring new musical avenues, the program strengthens audience engagement and emotional connection through immersive performances.

For example, in the “Book OST” special, rapper AIR performed after a handwritten letter from 1973, filled with a mother’s love, moved the audience. This inspired the show to launch a search to reunite the mother and daughter, continuing their decades-long story of love. On International Women’s Day, the program incorporated its theme song “Push Open the World’s Door” with stories of China’s March 8th Red Banner Holders, celebrating female empowerment, dreams, and perseverance, and encouraging people to pursue their dreams.

To date, “NO.17 Live House” has achieved significant online engagement:

• The main topic on Weibo has exceeded 1.14 billion views.
• Douyin (TikTok China) has surpassed 2.78 billion views.
• Several songs from the program have topped charts on QQ Music, Kugou Music, and Kuwo Music, with hits like “Forever Young,” “Xuan Mu,” and “You Don’t Know” repeatedly reaching No. 1.

Looking ahead, “NO.17 Live House” aims to continue innovating, exploring more diverse and creative musical formats to surprise and inspire audiences around the world. By staying true to its philosophy that “music knows no boundaries,” the show seeks to be a cultural bridge, connecting nations and uniting people through music, and further enhancing global cultural fusion through artistic expression.