The Profit Optimization Program (POP) presents 12 tried-and-true steps to assist entrepreneurs in developing stronger, smarter, and more profitable businesses without experiencing burnout.
New York City, New York Jun 26, 2025 – Many business owners are feeling drained, overworked, and undercompensated. Addressing this widespread issue, business strategist and author Joseph Abreu has launched his new book, Profit Optimization Program (POP): 12 Proven Steps to Grow Profits and Run a Business That Doesn’t Run You. This book serves as an accessible and empowering guide for entrepreneurs who are prepared to take charge of their business’s finances, systems, and mindset.
Based on Abreu’s well-regarded coaching framework, the Profit Optimization Program (POP) simplifies the complexities of building a profitable business into 12 straightforward, actionable steps. With a focus on clarity, accountability, and sustainable growth, the book enables readers to understand their financial statements, optimize their operations, and regain control of their time, allowing them to move beyond mere survival and begin to thrive.
“The challenges faced by most business owners stem not from a lack of ambition, but from the absence of a clear plan,” Abreu explains. “POP provides that plan, along with the necessary tools to translate insights into tangible, real-world outcomes.”
Each chapter, from understanding your Profit & Loss statement to identifying hidden expenses and creating systems that promote freedom, includes practical examples and exercises designed to guide business owners from disarray to clarity.
The book is currently available for pre-order on and in both physical and digital formats.
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