MONTREAL, Nov. 26, 2025 – Mercanto Holdings Inc. (TSXV: MUSH) (referred to as “the Company” or “Mercanto”) is pleased to announce the official introduction of its vape cartridge collection within Québec’s recently established vape product category.
Mercanto has officially released three 1‑gram vape cartridges, which are now accessible to legally aged Québec consumers both at retail locations and through online platforms:
- Afghan Gold
- Cherry Blossom
- Peach Sumo – exclusively available online (only through the SQDC digital platform)
Mercanto’s products account for approximately 8% of the total vape cartridge retail presence in the province. Currently, 24 product variations (SKUs) are stocked in physical stores, with a combined total of 29 SKUs accessible via both retail and online channels. This establishes a substantial early market presence as this product category emerges.
Mercanto’s two in‑store offerings, Afghan Gold and Cherry Blossom, target distinct yet complementary consumer demographics, enabling the Company to meet demand across various consumer profiles without internal competition.
Although the overall size of Québec’s vape market is still undetermined, analogous product segments in British Columbia, Alberta, and Ontario contribute approximately 15% of all cannabis revenues, where hundreds of different products vie for market share. If Québec exhibits similar consumer acceptance, this indicates a substantial potential market. Mercanto is positioned equally with other authorized vendors, contending with well-known national labels.
Each 1‑gram cartridge may provide usage for one week to two months, based on individual consumption frequency; consequently, sales trends will require time to become consistent. Mercanto anticipates a more precise understanding of sales momentum and market share by the conclusion of the first quarter of the 2026 calendar year.
The Company is also launching its M3B Plus battery, manufactured by the globally recognized company CCELL. Just two battery types will be accessible across the province to cater to the whole vape product sector.
About Mercanto Holdings Inc.
Mercanto Holdings Inc. (TSXV: MUSH) is a Canadian cannabis and wellness firm, holding federal licensing, dedicated to innovation and crafting unique consumer goods across various product lines. For more information, please visit .
Forward‑Looking Statements / Disclaimer
This press release includes “forward‑looking information” and “forward‑looking statements” (referred to as “forward‑looking statements”) as defined by relevant securities laws, encompassing projections concerning consumer interest, product efficacy, market acceptance, sales trajectories, and the prospective expansion of Québec’s vape sector. These forward‑looking statements rely on current expectations and assumptions, which are exposed to risks, uncertainties, and other elements that could lead to actual outcomes varying substantially from those predicted.
Such risks encompass, though are not limited to, overall business and economic circumstances, competitive landscape, regulatory sanctions, rates of market penetration, supply-chain fluidity, pricing competition, operational hazards, and additional risks detailed in the Company’s public documents accessible via SEDAR+ (). These statements about the future do not assure future performance, and readers should exercise caution against placing excessive trust in them. Mercanto is not obligated to update or amend any forward‑looking statements, unless legally mandated.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) bears no responsibility for the sufficiency or precision of this announcement.
Issued by Mercanto Holdings Inc.