BERLIN, DE – 13/01/2026 – () – Market Logic Software and Zappi have forged a strategic technology partnership with the goal of transforming how enterprises create, refine, and validate new product concepts. By connecting their respective AI platforms via an agentic AI framework, the two firms are empowering organizations to transition from insight to innovation with greater velocity, scope, and assurance.
At the heart of the collaboration lies an AI-to-AI integration that unites Market Logic’s Innovation Studio with Zappi’s consumer insights functionalities. The specially crafted DeepSights AI agents within Market Logic constantly scan and amalgamate market research, news, and internal business data, assisting teams in uncovering opportunity areas, generating concepts, and making data-driven decisions earlier in the innovation process.
Once concepts are developed, organizations can smoothly progress to real-world validation. By directly integrating with Zappi, users can swiftly test ideas with actual consumers, ensuring efficient incorporation of feedback and minimizing the risk of late-stage setbacks. This integrated workflow cuts down the time to market while enhancing the probability that new products will strike a chord with target audiences.
Olaf Lenzmann, Chief Product and Innovation Officer at Market Logic Software, stated that the partnership mirrors the company’s broader aspiration of constructing an open intelligence ecosystem. He highlighted that connecting top-tier AI solutions enables customers to develop distinctive offerings at scale, backed by continuously updated insights.
Steve Philips, Founder and Chief Innovation Officer at Zappi, underscored that competitive edge is increasingly derived from how effectively insight systems collaborate. He elucidated that agentic AI enables seamless integration of platforms at the enterprise level, unlocking greater value from existing data and research investments.
As organizations confront a rapidly expanding AI landscape, interoperability and data flow have emerged as critical success factors. Through partnerships like this, Market Logic is assembling an ecosystem of complementary AI technologies intended to support end-to-end workflows and enable always-on, scalable insights that fuel business growth and innovation.
About Market Logic Software
Market Logic Software is a prominent SaaS provider of market intelligence and insights solutions. Driven by DeepSights, its purpose-built AI for insights, the platform empowers decision-makers across enterprises with reliable intelligence at speed and scale. For over 15 years, Market Logic has supported hundreds of consumer-oriented brands globally in becoming insights-driven organizations. Firms like Unilever, Vodafone, Bayer, and Tesco depend on Market Logic to steer innovation and strategic market decisions. Further details can be found at .
About Zappi
Zappi is a consumer insights platform that aids brands in succeeding by placing the consumer’s voice at the core of decision-making. Its AI-powered software delivers connected, real-time insights that facilitate quicker and more confident choices throughout product development and marketing. Trusted by over 350 brands globally, Zappi has received numerous industry accolades, including Best Marketing Insights Platform from the MarTech Breakthrough Awards and the MRS Best Technology Innovation Award 2025. A certified B-Corp, Zappi is dedicated to net-zero emissions, workplace equity, and positive community impact, with teams in more than 13 countries.