NEW YORK CITY, NY – 06/03/2026 – () – As artificial intelligence platforms continue to reshape how consumers search for and assess businesses, Madison Ai Search has unveiled a strategic partnership with Gotavi focused on helping brands adapt to the fast-evolving discovery landscape.
Madison Ai Search, a division of Madison Media, will incorporate Gotavi Pulse as the foundational technology powering its Answer Engine Optimization (AEO) services. Via this collaboration, the company will make Gotavi Pulse available directly to its clients, giving organizations data-backed insights into how AI assistants, conversational search engines, and large language models understand and showcase their businesses.
The partnership mirrors a larger shift in digital discovery. Traditional search engine optimization (SEO) strategies were largely centered on keyword rankings in conventional search engines. But the rise of conversational AI systems and direct-answer platforms has brought new dynamics, where businesses need to ensure accurate representation in AI-generated responses instead of just vying for website traffic.
Samuel “Baruki” Cohen, Founder and CEO of Madison Ai Search, stated that the company has seen a fundamental change in how consumers access information. Per Cohen, modern search behavior now extends across AI-powered platforms like ChatGPT and Perplexity, along with voice assistants and other answer engines that deliver instant, synthesized responses. Integrating Gotavi Pulse, he added, gives Madison Ai Search advanced analytical tools to help clients evaluate their AI visibility and make targeted enhancements.
Shai Stern, Co-Founder of Gotavi, characterized the collaboration as a natural outgrowth of both companies’ focus on driving business growth in an AI-impacted marketplace. He said Gotavi Pulse provides actionable insights into a company’s standing within AI environments and offers a structured plan to boost discoverability. Stern also mentioned that the partnership is likely to speed up mutual growth as AI-driven search becomes more widely adopted.
By adding Gotavi Pulse to its service offerings, Madison Ai Search intends to provide clients with measurable visibility standards, competitive analysis across AI platforms, and strategic advice to improve representation in AI-generated answers. This step positions the firm to tackle what industry experts call the next stage of search optimization—focused on answer accuracy, contextual relevance, and AI interpretation.
About Madison Media
Madison Media is a full-service media and marketing firm based in New York City, founded by entrepreneur Samuel “Baruki” Cohen. The company helps businesses across various industries grow their customer base and revenue using integrated digital strategies. Its services include AI receptionist solutions, social media distribution, AI-powered sales dialer technology, and AI search optimization.
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About Gotavi
Gotavi is a business orchestration platform built to support companies at every stage of their lifecycle—from formation and compliance to insurance, automation, and AI-driven customer engagement. The platform brings together core operational infrastructure into a guided experience, helping founders, operators, and advisors simplify workflows without having to manage multiple disconnected vendors.
Beyond Answer Engine Optimization (AEO) capabilities powered by Gotavi Pulse, the company’s growing roadmap features business licensing, payments integration, background checks, and payroll functionality. Gotavi’s infrastructure is designed to evolve with growing businesses and the changing ways AI technologies shape customer discovery.