SCOTTSDALE, Ariz., Dec. 4, 2025 — Lead | ROLFS Global Institute Powered by L’Oréal has released a compelling documentary, “Does Beauty Matter,” challenging conventional perspectives on the beauty industry and its professionals.
The documentary prompts a crucial discussion with the question, “Who do you see more, your physician or your beauty professional?”. It questions why the beauty sector struggles to gain recognition as a legitimate and respected career path. The film delves into beauty’s vital role in society and emphasizes the educational advancements preparing beauty professionals for success through higher education.
The film features genuine accounts from Lead graduates, everyday opinions on beauty’s impact, and insights from Francis Tesmer, CEO of ROLFS Global and founder of Lead | Rolfs Global Institute Powered by L’Oréal. It highlights a movement transforming beauty from a service industry to a globally esteemed profession. Francis Tesmer aims to revolutionize the beauty industry and reshape the narrative surrounding beauty.
“Beauty extends beyond appearances; it encompasses emotions, connections, and leadership. This documentary shares authentic stories of individuals whose lives are being transformed through education, innovation, and empowerment.”
- Francis Tesmer, Chief Executive Officer of ROLFS Global and founder of Lead | Rolfs Global Institute Powered by L’Oréal
“The film showcases how Lead is overcoming obstacles and redefining outdated perceptions of beauty education. As the first accredited higher education degree worldwide designed for beauty professionals, Lead combines science, art, business, wellness, and sustainability to develop future beauty leaders.”
Lead provides innovative degree pathways, global partnerships, and scholarship opportunities, empowering beauty professionals worldwide to convert their passion into leadership, influence, and economic empowerment.
The documentary’s release signifies a turning point in the beauty industry, elevating it from a frequently undervalued career to a recognized and essential profession.
Please watch the full documentary
About Lead
Lead is the first accredited higher-education institution dedicated to advancing beauty professionals through programs that merge creativity, business, science, and leadership. Powered by L’Oréal, Lead is redefining beauty education, equipping graduates to lead the industry’s future. Learn more about the programs offered at Lead.
Website:
Press Contact:
SOURCE Lead | ROLFS Global Institute Powered by L’Oréal
“`