Jaslyin Qiyu, Managing Director of Mad About Marketing Consulting, has always been a principled marketing leader. She is known for her empathetic leadership, purpose-driven approach, and passion for her work.
Singapore, Singapore Oct 23, 2024 – Jaslyin Qiyu, Managing Director of Mad About Marketing Consulting has consistently demonstrated her principled leadership in marketing, characterized by empathy, a focus on purpose, and unwavering passion.
Her two decades of experience leading marketing and communications across the Asia Pacific region, including independent consulting since 2013 and mentorship and advisory roles for startups and professionals at various career stages, have garnered her several awards in October. She has also been invited as a keynote speaker on various platforms, engaging with a global audience of talented leaders across diverse industries.
Jaslyin was recognized as one of the Global 200 Power Leaders in Marketing & Communications 2024 by White Page International in Dubai. She also received the Business Excellence Award for the Women Leader of the Year in Professional Services 2024 at the Asian-African Economic Forum in Bangkok and was named one of the Top 50 Global Inspirational Women to Look Out For in 2025 by Titanium Magazine and Prodigy as part of the annual Global Women Empowerment Summit in the Philippines.
Adding to these accolades, the boutique firm Mad About Marketing Consulting also secured the Best B2C & B2B Marketing Consultancy 2024 – Singapore at the Corporate Excellence Awards, highlighting the firm’s dedication to delivering exceptional service to its clients.
In the highly competitive marketing landscape, Jaslyin has established a unique niche that sets her company apart from traditional marketing agencies. She brings a unique blend of management consultancy and marketing strategy, drawing on her extensive experience leading transformation, change management, and customer experience excellence initiatives within various global multinational corporations.
As she explains, “I bring an insider’s perspective because I understand the intricacies of a company’s processes, people, and platform challenges. These often need to be addressed alongside their marketing challenges related to brand proposition, martech, content, social media, and more. This provides me with a balanced view of how everything should connect at a macro level and a deep understanding of how to overcome operational obstacles on the ground.”
“My approach to marketing goes beyond the superficial. It’s about aligning marketing and sales, focusing on outcomes, and ultimately prioritizing the customer and the problems we strive to solve.”
Her distinctive methodology of marketing consulting is difficult to replicate, allowing her to grow alongside her clients as part of their journeys. She adapts her approach dynamically as they evolve their own strategies.
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