The lead artist of Italian EDM group MJE is making a global impact with his innovative performances, sound design workshops, and forward-thinking approach to the modern music business.
Barcelona, Spain Dec 12, 2024 – Singer, mentor, manager, performer, and foremost, producer—JaKe X (Giacomo Cordioli) is a remarkably versatile artist and a comprehensive sound expert. From supporting Steve Aoki at London’s Ministry of Sound to appearances at ADE 2023 and Miami Music Week 2024, he’s been on an avant-garde tour for over a year and a half. Beyond music, JaKe X is a sought-after speaker at European universities, private organizations, and corporate events, focusing on the diverse applications of sound in marketing, behavioral science, healthcare, and traditional sound design.
His innovative workshops, grounded in scientific research, explore the role of sound in branding and corporate communication, its medical uses (stress reduction, mental healthcare, music therapy, etc.), the subconscious impact of sound on human behavior, and customized sound creation for events and media projects.
Key Career Highlights
Significant events include his inaugural 2023 masterclass at SUPSI (University of Applied Sciences and Arts of Southern Switzerland) on “Sound Applications in Business and Consumer Behavior,” repeated in May 2024. Another key achievement was his presentation at the Target event in Lugano (Switzerland), attended by over 80 businesses, showcasing the value of incorporating sound studies into brand communication. JaKe X also conducted a bilingual (English and Spanish) masterclass at the prestigious LCI private international university in Barcelona, specializing in Fashion, Design, and Visual Arts.
Corporate Success Story: NetApp
A prime example of these theoretical concepts is JaKe X’s collaboration with American multinational NetApp, a leader in cloud-based software.
Here’s what Massimo Mondiani, Partner Sales Manager for the Italian division, shared:
“This year, we organized a unique event to communicate NetApp’s and its sales channel’s values: People, Passion, Partnership. Music and sound design were crucial in engaging attendees, making them feel fully involved. The aim was to cultivate trust and mutual commitment, and I’m pleased to report the event was a massive success. Within the event, music enhanced NetApp’s values in these ways:
1. People: It created a welcoming and inclusive atmosphere, helping participants feel part of a community.
2. Passion: It evoked strong, inspiring emotions, mirroring the team’s dedication and enthusiasm.
3. Partnership: It fostered collaboration, uniting attendees’ minds and hearts towards a shared objective.
“In this way, sound design strengthened the sense of belonging, motivation, and teamwork among all participants.”
Future Endeavors
Alongside his ongoing concerts, sound branding projects, and promotion of sound’s diverse applications, JaKe X is pursuing new ventures in emotional wellbeing, including a podcast on sound featuring global industry experts and researchers.
Current projects involve renewed collaboration on theme music and background scores for the fourth season of NoKep TV Generation (sponsored by Warner Music and airing on Sky), plus two new television shows launching in December 2024.
A Sonic Odyssey is the aforementioned podcast, launched in May 2024. To date, it has featured music and sound professionals from various fields, including sociologists, music therapists, and a researcher from the “Music as Medicine” group. The larger vision for A Sonic Odyssey is the creation of a “human vibration gym,” a physical center offering various transformative and healing sound therapies. The project’s main goal is to increase awareness of the lifestyle and wellness benefits of sound.
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Media Contact
M.F.M. Music Communication
Source :JaKe X