
JaKe X (Giacomo Cordioli), the frontman of Italian EDM trio MJE, is a multifaceted artist and 360° sound expert captivating global audiences. His work spans electrifying performances—from opening for Steve Aoki at London’s Ministry of Sound to appearances at ADE 2023 and Miami Music Week 2024—and influential educational initiatives. For over a year and a half, he’s toured internationally, showcasing the innovative use of sound across diverse fields.
Beyond music, JaKe X is a sought-after speaker at universities, institutions, and corporate events across Europe, demonstrating sound’s potential in marketing, behavioral science, healthcare, and traditional sound design.
His scientifically-backed masterclasses explore sound’s impact on branding and corporate communication, its therapeutic applications (stress reduction, psychiatric care, music therapy), its subconscious influence on behavior, and bespoke sound creation for various media projects.
Key Career Highlights
Significant engagements include his 2023 and 2024 masterclasses at SUPSI (University of Applied Sciences and Arts of Southern Switzerland) on “Sound Applications in Business and Consumer Behavior,” and a presentation to over 80 companies at the Target event in Lugano, Switzerland, emphasizing sound in brand communication. He also conducted a bilingual (English/Spanish) masterclass at LCI Barcelona, a leading international university specializing in design and visual arts.
A Corporate Success Story: NetApp
JaKe X’s collaboration with NetApp, a global leader in cloud-based software, exemplifies his approach. Massimo Mondiani, Partner Sales Manager for NetApp Italy, explains:
“This year, we created an event centered on NetApp and our sales channel’s values: People, Passion, Partnership. Music and sound design were key to engaging participants, making them feel integral to the project. The aim was to build trust and commitment, and the event was a tremendous success. Music enhanced NetApp’s values:
1. People: It fostered an inclusive environment, creating a sense of community.
2. Passion: It evoked inspiring emotions, reflecting team dedication and enthusiasm.
3. Partnership: It fostered collaboration, uniting attendees towards a shared goal.
“Sound design significantly strengthened a sense of belonging, motivation, and collaboration.”
Future Endeavors
Alongside his performances, sound branding projects, and advocacy for sound’s diverse applications, JaKe X is developing initiatives in emotional health. This includes a podcast, “A Sonic Odyssey,” featuring professionals and researchers, exploring the potential for a “human vibration gym,” a center offering transformative sound therapies. The podcast launched in May 2024 and has already featured diverse experts, including music therapists and researchers from the “Music as Medicine” group. The goal is to raise awareness of sound’s wellness benefits.
He’s also producing theme music and scores for the fourth season of NoKep TV Generation (sponsored by Warner Music and aired on Sky) and two new television formats premiering in December 2024.
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Media Contact
M.F.M. Music Communication
Source :JaKe X