India Holds Second-Largest Sports Tech Market Share Globally: Indian Sports Business and Tech Report 2025

Key findings from the report:

• Since 2020, India is ranked second globally in terms of sports tech investment by country.
• Out of over 7,000 active sports tech startups worldwide, more than 350 are based in India, placing the country third globally in the number of startups.
• Approximately 10% of the world’s sports tech unicorns (4 out of 37) are Indian.
• Mumbai leads in sports tech investment value in India, with total deals exceeding $1.8 billion.
• Bangalore has the highest number of funded startups in India, with 33 companies.

Rohn Malhotra, Managing Director of SportsTechX, stated, “The sports business is experiencing a global boom and is widely recognized as a cornerstone of media & entertainment and health & wellness. The growing momentum within the Indian sports industry unlocks a wealth of opportunities. There are numerous untapped areas in this dynamic market, ranging from tech-enabled youth sports to cutting-edge advancements in sports broadcasting.”

“With the support of our partners at Sports For All, this report gives a comprehensive and detailed look for entrepreneurs, investors, and sports organizations that want to be a part of what is likely to be one of the fastest-growing sports markets in the next ten years.”

The full report covers:

• The Sports Business Ecosystem: The increasing importance of sports in India and the 4 Pillars of Indian Sports Business.
• Sports Tech Investment Breakdown: A detailed analysis of global and Indian sports tech investment figures and the 4 Pillars of Indian Sports Tech.
• Emerging Market Opportunities: Projections on how grassroots initiatives and tech-driven innovations are creating new revenue streams for traditional sports, along with insights from top innovators.
• Innovation Ecosystem: Highlights of current innovation and investment initiatives in India, along with emerging startups to watch.

Vishwas Choksi, Founder of Sports For All, added, “India’s youth sports industry provides a huge chance for long-term private investment, sustainable revenue models, and scalable monetisation. By making youth sports a sector with a lot of engagement, we can get global sports partners and deeply embed brands into youth sports. This change will boost the industry’s growth and financial stability, set up organised talent identification, and help India succeed on the Olympic stage.” He also said, “The information in this report will help those involved, like policymakers, investors, sports organisations, and fans, make smart choices that promote lasting growth.”

The Indian Sports Business and Tech Report 2025 is a must-have for sports industry experts, investors, and fans. It shows the global sports tech scene and India’s role in it, emerging opportunities with data and actionable information, leading innovators and their thoughts on the industry, and a clear picture of the current state of the ecosystem.

To get the full report and in-depth analysis, please visit: .

About SportsTechX

SportsTechX, based in Berlin, is the top source for sports technology, innovation, and investment insights. Since 2018, they have thoroughly mapped the SportsTech ecosystem, giving detailed analyses of new startups, investment trends, and market dynamics.

They help sports business leaders make better decisions and create future-focused strategies with their expert content, private research, and fundraising services. Their insights reach these decision-makers through reports, newsletters, databases, and podcasts.

About Sports For All

Sports For All (SFA) is working to professionalize, organize, and commercialize grassroots and participative sports in India. The company’s vision is to help create a sports culture in India and encourage youth to love sports through inspiring and joyful experiences. Founded in 2015 by Rishikesh Joshi and Vishwas Choksi, it aims to provide an inclusive, diverse, safe, and top-tier platform for youth to achieve their full potential through sports.