A partnership to fuel growth by making use of L Catterton’s sector expertise and operating capabilities
MUMBAI, India, Dec. 17, 2025 — L Catterton, a prominent global consumer-focused investment firm, announced today that it has entered into a strategic partnership with and invested in Haldiram’s, a well-known packaged food company in India. The collaboration aims to strengthen Haldiram’s market leadership in the country and speed up its international expansion based on its strong fundamentals, brand equity, and growth potential.
Through the partnership, Haldiram’s will be able to access L Catterton’s global consumer sector expertise, operating skills, and industry network, along with local talent, insights, and relationships. This enables Haldiram’s to benefit from L Catterton’s extensive capabilities, including those of the firm’s Executive Chairman of India Sanjiv Mehta, the former Chairman / CEO and Managing Director of Hindustan Unilever Limited.
Utilizing L Catterton’s sector mastery developed over nearly four decades of investing in and growing consumer businesses, as well as Mr Mehta’s experience in managing India’s largest consumer company and other leadership positions across various Unilever businesses over 25 years, Haldiram’s will strive to cultivate a global ‘India for the World’ brand. This will involve unlocking additional value through a comprehensive set of initiatives in areas such as brand building, new product development, supply chain and distribution optimization, geographic expansion, as well as talent development.
Mr Mehta commented, “Haldiram’s is an iconic Indian brand that resonates throughout the country as the undisputed leader in the ethnic snacks category and has significant potential to become a global brand in the packaged snacks space. We are pleased to support Haldiram’s and drive further growth in India’s evolving and thriving consumer market, as well as boost its internationalization.”
L Catterton has substantial experience in building brands in the packaged food space globally. Current and past investments in this space include Cholula Hot Sauce, Farmley, Ferrara Candy Company, Goodles, Kettle Foods, Kodiak, Little Moons, NotCo, Planted, and Plum Organics.
About Haldiram’s
Haldiram’s is a leading multinational packaged food company famous for its wide variety of snacks, sweets, and ready-to-eat products. The Haldiram’s brand has become synonymous with Indian packaged snacks and has been honored as one of the country’s most beloved and trusted brands. Established in 19