Guangzhou Ready to Host 21st CATF

Guangzhou is fully prepared to host the 21st China International Agricultural Trade Fair (CATF), taking place from November 28th to December 1st. A press conference held by the Guangzhou Municipal People’s Government Information Office on November 20th detailed the preparations. Extensive coordination has ensured the event’s high-quality organization.

Themed “Accelerating the Development of Modern Agriculture and Promoting All-round Rural Revitalization,” the 21st CATF will feature a forum on strengthening the agricultural sector and a specialty product promotion week showcasing goods from poverty-alleviated regions, attracting numerous major purchasing enterprises. Kazakhstan is the guest of honor, with participation open to other countries and international organizations.

This year’s CATF will highlight brand-driven growth, rural assistance, and smart agriculture:

• Spanning over 100,000 square meters across 12 areas, the fair will run concurrently with the Guangdong Modern Agriculture Expo. A dedicated hall will showcase the development of the past 20 CATF sessions and the progress in building regional public brands of national agricultural products.

• Brand-building will remain central to driving high-quality agricultural development, with expanded scope, promotion efforts, and marketing scale. Over 30 brand promotional activities will involve almost 60 regional public brands and around 200 enterprise brands.

• A new exhibition area will focus on rural revitalization, highlighting family farms, support workshops, and rural craftspeople. This aims to showcase achievements in rural industrial development from poverty-alleviated areas, promote branded agricultural products, address industry needs, and ensure sustained income growth for farmers.

• A dedicated smart agriculture area will showcase agricultural and management services across planting, animal husbandry, fisheries, and rural areas. This will feature the latest applications of high-tech solutions, including big data and artificial intelligence, and highlight recent advancements in smart agriculture.

• A strong focus on exhibitors and their products is accompanied by significant efforts to attract buyers, with 20,000 confirmed attendees.