The tale of a licensing agreement gone awry. The core concept was dismantled: A true story of a feline in peril.
Los Angeles, California Jun 5, 2025 – Entergage Inc. (formerly GarfieldEATS Inc.) has spent years in internal discussions and is now considering legal action against Paramount Pictures, seeking $25 million USD. The company alleges the unlawful termination of GarfieldEATS in the UAE and Canada, claiming it was a “retaliatory termination” of the licensing agreement in 2021. This agreement was once celebrated as the ‘UberEats of lasagna.’
GarfieldEATS, described by fans as “the world’s first lasagna delivery app starring Garfield,” gained a global cult following before its abrupt closure. According to court documents, the lawsuit claims Paramount acted in bad faith, undermining the contract after the brand’s viral success, only to later capitalize on Garfield’s renewed popularity through internal deals. The Garfield IP, which had been dormant for over a decade, was revived online by Nathen Mazri, known as the man in the orange suit, and later put up for auction in Toronto.
They believed Nathen would remain silent and move on. However, he has returned with evidence. This legal battle could expose industry politics, behind-the-scenes licensing maneuvers, and a pattern of corporate strong-arming.
Entergage Inc., established by entrepreneur Nathen Mazri, has addressed the sudden termination of the GarfieldEATS brand by Paramount Pictures (ViacomCBS) in 2021. The brand had become an internet sensation, widely recognized on YouTube, in global media, and within meme culture before the COVID-19 pandemic.
GarfieldEATS was an innovative combination of food delivery, fandom, and nostalgia, which attracted millions of online users and received praise for its inventive approach. However, the story behind the lasagna and headlines was less positive.
Mazri, the first licensee to transform the Garfield character into a consumer brand experience, reportedly did not receive consistent support from Viacom. Despite receiving approval from Garfield creator Jim Davis and Paws Inc. for merchandising and branding initiatives, Entergage was unexpectedly issued a termination letter without prior notice. The letter cited violations related to merchandise and brand naming, despite Mazri’s compliance and good faith efforts in the preceding months.
“There was no account manager, no guidance, no line of communication for half a year,” Mazri stated. “And suddenly we were told Jim Davis ‘didn’t know better’ – as if our partnership and work meant nothing.” Nathen says that many Garfield licensees operated in fear, with some even remortgaging their homes to sustain their Garfield-related businesses. He argues that licensors should not treat small businesses that depend on a single IP in the same way they treat large corporations like Nike or Zara, where Garfield is just one product line. He believes the dynamics are fundamentally different.
Following GarfieldEATS, Warner Bros. sought Mazri’s creative input to launch Scooby-Doo Eats. Frank Welker, the voice of Scooby-Doo, was involved in the early stages of ad development. However, Mazri terminated the agreement himself when Warner Bros. allegedly backed out of a fair royalty structure after securing a major distribution deal with Sobeys.
Mazri said, “I built dreams while studios chased margins. Entergage won’t be part of greed disguised as deals.”
Currently, Nickelodeon, under the same parent company as Garfield, is facing public criticism due to child exploitation allegations highlighted in a recent documentary. This raises questions about how licensors treat creators, partners, and licensees.
Mazri concluded, “No one stood up for licensees then or now. We are the backbone of licensing, yet we are the first to be blamed and the last to be heard.”
The story of GarfieldEATS is more than just a meme; it reflects a deeper issue.
YouTube Titles That Made it Viral:
1. “Love me, feed me, don’t leave me”
By Nathen Mazri
2. What is GarfieldEATS?
By Strange Aeons
3. GarfieldEATS, a normal website in normal capitalism
By Thought Slime
4. “The Disaster Of GarfieldEATS”** by Izzzyzzz
5. “2 Years Later And GarfieldEATS Is Still Unhinged”
by Izzzyzzz
6. Nathen Mazri Farewell Part 1
Mentions have also occurred on commentary channels and numerous podcasts.
In conclusion, the GarfieldEATS situation serves as more than a warning; it is a catalyst that highlights the significant power imbalance between licensors and the entrepreneurs who take risks to bring beloved IPs to life.
Nathen Mazri’s story challenges a system that favors large corporations while overlooking smaller licensees who invest their passion, creativity, and personal savings. It advocates for a new era of licensing based on fairness, ethical responsibility, and mutual respect. This moment has the potential to redefine the rules, from improving termination protections to establishing a global licensee advocacy network. In the future of licensing, visionaries should be protected rather than punished.
From the demise of GarfieldEATS emerged Nathfield, a rebellious supercat hero created by a dedicated fan and directed by Nathen Mazri. Nathfield, born after the termination letter, symbolizes creative independence and licensee resilience. No longer suppressed by corporate control, Nathfield represents a revenge narrative, a character that could not be canceled. The Nathfield series is now available on Spotify.
“The $25M represents not what we paid–but what was destroyed. It reflects future growth, sunk infrastructure, personal and professional damage, and the systemic failure of a licensing partner to manage a visionary activation with basic due process.” – Mr. Mazri
Will the man in the orange suit reshape licensing laws?
*This press release may contain speculative, satirical, or artistic commentary. No legal action has been officially filed at this time.
Media Contact
Entergage Inc
Source :Paramount Pictures