Accountability Project Institute Publishes Research on Strategic Crisis Communication for Universities

Columbus, Ohio Jul 3, 2025  – Contact: Matt Dole 

Accountability Project Institute, a leading authority in higher education research, is pleased to announce the publication of its newest white paper, Strategic Communication in Crisis: Research-Driven Best Practices for Universities.

This comprehensive report provides actionable insights and evidence-based strategies to assist universities in effectively navigating crises through strategic communication.

Developed through extensive research and analysis, the white paper addresses the crucial role of clear, transparent, and timely communication in maintaining trust and resilience during university crises, such as public health emergencies, financial challenges, or reputational issues. Key findings include:

• The importance of proactive messaging to build stakeholder trust.
• Best practices for leveraging digital platforms for real-time updates.
• Case studies of universities that successfully managed crises through strategic communication.
• Frameworks for aligning communication strategies with institutional values.

“Universities encounter distinct challenges during crises, and effective communication is paramount to preserving their reputation and community trust,” stated Michael Coulter, PHD., Board Chair. “This report equips university leaders with research-backed tools to respond swiftly and strategically, ensuring clarity and confidence in their messaging.”

The white paper is designed for university administrators, communication officers, and crisis management teams to offer a robust framework for crisis communication planning.

The full white paper is available for download at . 

About Accountability Project Institute
The Accountability Project Institute is a research-driven organization dedicated to educating the public and keeping our officials accountable. We aim to bridge the gap between research and accountability–empowering people with the information they need to understand the world and advocate for positive change.