MOSCOW, Dec. 8, 2025 — Does the iconic catchphrase “Just You Wait!” (“Ну, погоди!”) instantly stir up your childhood memories? In late 2025, WePlay— a next-generation global social entertainment platform— officially announced a major partnership with the beloved Russian animated IP “Just You Wait!” (“Ну, погоди!”). This timeless chase between the wolf and hare will launch on WePlay starting December 18, 2025, unveiling a New Year’s celebration titled “Fedya’s New Year Mystery” for Russian players.
A Cherished IP Arrives: Beyond Nostalgia, A New Trend
Produced by Soyuzmultfilm, “Just You Wait!” is often called the “Russian counterpart to Tom and Jerry.” This hilarious cartoon, documenting the comedic rivalry between the unlucky gray wolf and the clever hare, is not only a childhood staple for generations but also remains vibrantly relevant in the social media age. By introducing this IP as the New Year approaches, WePlay aims to leverage its border-transcending humor and ability to deliver pure joy— perfectly aligning with its mission to “bring joy and friends to young people worldwide.”
Event Preview: Fedya’s New Year Enigma
The collaborative event “Fedya’s New Year Enigma” will run throughout the New Year period (December 18, 2025 – January 18, 2026). What excitement will unfold when WePlay’s mascot “Will” crosses paths with the gray wolf hot on the hare’s heels? Players will experience a seamless blend of authentic Russian humor and modern social gameplay within the WePlay virtual world.
About WePlay: Connecting the World Through Fun
As the flagship product of Singapore-based WeJoy, WePlay is dedicated to building a next-generation global social entertainment platform. By integrating features like gaming, voice chat, and interactive activities, WePlay is redefining how young people “play together.” This partnership with “Just You Wait!” marks another key milestone in WePlay’s strategy of collaborating with world-class IPs. By bringing in classic IPs from diverse cultural backgrounds, WePlay not only enriches its content ecosystem but also uses these collaborative cultural exchanges to break down geographic barriers, letting global players connect through shared laughter.
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