MONTRÉAL, QC – 09/03/2026 – () – Canada’s restaurant sector is increasingly embracing automation to simplify operations and boost customer engagement. Aligning with this shift, Foodtastic—one of the nation’s largest and fastest-growing restaurant franchisors—has selected Sadie AI as its go-to Voice AI platform to support phone-based customer interactions across its network of restaurant brands.
This partnership brings an always-accessible voice automation solution tailored to manage incoming phone calls for Foodtastic’s 27 restaurant brands, such as Milestones, Second Cup, and Freshii. The platform will offer automated help for common customer needs like answering queries, making reservations, and processing phone orders.
Foodtastic initially tested the technology via a pilot program at Milestones locations during the fall. After the trial proved successful, the company intends to start rolling out Sadie AI at Milestones restaurants in February, with further deployments scheduled for other full-service brands in the group over time.
According to Foodtastic leaders, this initiative represents a pragmatic strategy for adopting technology that elevates restaurant operations while enhancing the guest experience. By automating everyday phone interactions, restaurants can ease operational strain on staff while keeping customer service consistent.
Findings from the pilot program underscored several operational advantages. Sadie AI could handle incoming calls round the clock, ensuring customer questions were answered even during peak service times. The system delivers immediate responses about store hours, locations, menus, and promotions, while also managing reservations and phone orders without disrupting front-of-house staff.
Industry experts point out that telephone communication remains a critical yet often difficult channel for restaurants. Unanswered calls can lead to lost revenue and lower customer satisfaction, especially during busy hours. Voice AI solutions like Sadie AI are built to bridge this gap by ensuring calls are picked up promptly and accurately at any hour of the day.
Sadie AI’s partnership team stressed that the platform effectively converts the traditional phone line into a customer-centric digital service channel. By automating routine requests while preserving natural voice interactions, the system helps restaurants seize more business opportunities without increasing labor requirements.
Foodtastic anticipates the wider rollout of Sadie AI across its participating brands will start in the first quarter of 2026. This initiative is part of the company’s larger strategy to implement scalable technologies that support franchise partners and boost operational performance across its expanding network.
Sadie AI will also showcase its Voice AI platform at the RC Show in Toronto from March 8–10 at Booth 5031. Attendees will get the chance to watch live demonstrations of the technology and learn how AI-powered voice automation can support modern restaurant operations.
About Foodtastic
Foodtastic is one of Canada’s top restaurant franchisors, operating over 1,200 locations and generating roughly $1 billion in annual revenue. With a robust presence in both Canada and abroad, the company continues to grow its portfolio through strategic acquisitions and innovative dining ideas.
About Sadie AI
Sadie AI is a voice automation platform created specifically for the hospitality industry. Acting as a virtual host, the system handles phone calls, responds to guest questions, books reservations, and supports phone orders in real time, 24 hours a day. By automating phone interactions, Sadie AI helps restaurants boost operational efficiency while letting staff concentrate on delivering outstanding in-person guest experiences. The company is based in Montreal and owned by Valsoft.