London, United Kingdom Aug 13, 2025 – EMI GROUP LIMITED has announced the launch of its new digital platform, the EMI App. The platform intends to transform music distribution and foster an open, connected, and sustainable digital music ecosystem for creators, listeners, and industry partners by utilizing innovative approaches and worldwide resources. With the global influence of its parent company, Universal Music Group, the EMI App aims to deeply integrate music promotion and commercial value, steering the global music industry into a new era.
Since its establishment in 1928, EMI Group Limited has played a crucial role in the world’s music scene. EMI has not only observed the industry’s evolution from traditional records to digital music but has also consistently pioneered new trends. Now, through the EMI App, EMI seeks to streamline the entire process from creation and promotion to monetization, providing fresh impetus to the global music industry.
Global content resources connect creation and the market
The EMI App gathers premium resources from major international record labels like Universal Music Group, Sony Music Entertainment, and Warner Music Group, and includes content from leading labels such as Columbia, Virgin, A&M, and Rose. Thanks to this international network, the platform offers an extensive library of high-quality music, giving musicians direct access to the global market and providing users with a wide range of listening options.
A task-driven mechanism activates universal participation
The platform employs a “task-driven + revenue sharing” model. Music companies and producers can post promotional tasks, and users worldwide can participate by listening, sharing, and interacting, earning revenue based on their contributions. This approach overcomes the limitations of traditional promotion, seamlessly blending “appreciation” with “value creation,” thereby empowering both creators and users.
Technology-Enabled Precision Promotion
The EMI App is continuously improving its technology, using AI-driven recommendations, user behavior analysis, and quantitative performance assessment to ensure music reaches the intended audience and to optimize revenue distribution. Furthermore, the platform is exploring emerging fields like Web3, NFTs, and music asset ownership, to promote the varied expression of value of digital music assets.
A multi-faceted mission: building an interconnected and symbiotic music ecosystem
The EMI App aims to be more than just an efficient music promotion platform; it also strives to connect global creators, listeners, and industry partners. The platform offers musicians a pathway to the international market, enabling their work to reach diverse audiences and realize its potential. It provides users with a comprehensive experience from appreciation to participation, enabling them to contribute to the dissemination of music and share in the rewards through interaction. Additionally, it fosters improvements in the industry through technological and model innovation, accelerating the interconnectedness and symbiosis of the global music ecosystem.
Future Outlook
Against the backdrop of the increasing integration of the digital economy and the cultural and creative industries, the EMI App is not only a key demonstration of EMI Group’s innovative transformation but also a significant milestone in the music industry’s transition towards a “platform + participation + value” model. The platform will continue to broaden its partnerships, strengthen its technical capabilities, and refine the user experience, establishing a shared platform with both cultural importance and commercial power for musicians, users, and industry partners globally, and guiding the industry forward with steadfast resolve.
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EMI GROUP LIMITED
Source :EMI GROUP LIMITED
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