Housing Market Ads Launches Keyword Targeting for Real Estate Ads

Hong Kong, Hong Kong S.A.R. Aug 11, 2025  – Housing Market Ads, a leading display advertising network for real estate professionals, has announced a new feature that allows advertisers to create keyword-based campaigns. With this update, agents, developers, and property marketers can more precisely target their desired audiences by utilizing specific search terms, such as “Miami Condo for Sale,” to align with buyer intent and boost lead generation.

This new functionality enhances existing precision targeting features, which already include filters for geo-location, property type, and listing type. Advertisers can now combine these filters with high-intent search keywords to ensure their campaigns connect with the most relevant and motivated property seekers.

“Keyword targeting enables advertisers to reach potential buyers precisely when they are searching for a specific property type in a specific location,” said . “Whether it’s ‘Miami condo for sale,’ ‘Bangkok luxury villa,’ or ‘London apartment for rent,’ this feature reinforces Housing Market Ads’ commitment to delivering the highest quality leads in the industry.”

Housing Market Ads currently serves over 196 million ad impressions monthly to active real estate shoppers across 17 countries, including the USA, UK, Germany, Thailand, Singapore, and Australia. The platform supports 11 languages, enabling highly localized campaigns for optimal engagement.

Key Benefits of the New Keyword Targeting Feature:

Higher Relevance: Ads are displayed to users who are actively searching for specific property types in targeted locations.

Improved ROI: Campaign budgets are directed towards audiences with a higher likelihood of conversion.

Customizable Strategies: Combine keyword targeting with filters for geo-location, property type, and listing type for maximum precision.

The keyword-based targeting feature is now available on the , a self-service advertising platform designed to empower real estate professionals and businesses to easily manage and optimize their campaigns.

For more information, visit www.housingmarketads.com.