Bengaluru, Karnataka, July 24, 2025 – Lifesight, a prominent marketing intelligence and measurement platform, has announced the inauguration of its Innovation Hub in Bangalore, India. This expansion signifies a major advancement in the company’s global strategy.
The Innovation Hub will function as a center of excellence for AI-driven research and development within the marketing intelligence sector. It will concentrate on integrating agentic capabilities into Lifesight’s marketing measurement suite. These independent, intelligent systems will empower marketers to make quicker, more informed decisions, transitioning from reactive dashboards to proactive, predictive, and context-aware insights.
“It’s more than square footage. It’s a bet–on the category we’re shaping, on the compounding value of talent density, and on our belief that the future of marketing will be built on causal signal, not clickstream noise,” stated Tobin Thomas, CEO and Co-founder of Lifesight, recently. “This new hub is a physical manifestation of our ambition to help companies make better decisions with confidence – and now, with intelligent agents that work alongside them.”
The new Innovation Hub will house a diverse team of experts in AI research, data science, product engineering, and marketing science. They will collaborate to develop the next generation of autonomous analytics and campaign optimization systems. From generative insights to agent-led performance diagnostics, the Innovation Hub will spearhead Lifesight’s entry into a new era of marketing intelligence.
To commemorate the launch, Lifesight is planning an inaugural event on July 25th. They will welcome former employees, partners, customers, families, and global team members to reflect on the company’s eight-year history and future plans.
With India becoming a significant global innovation center, Lifesight’s strategic move demonstrates a strong dedication to shaping the future of marketing measurement with top global talent, solidifying its position as a global leader in the marketing measurement field.
About Lifesight
Lifesight provides a unified marketing measurement platform, enabling modern marketers to shift away from flawed touch-based attribution models to causal-based measurement. This shift allows them to redirect wasted ad spending toward high-profit strategies, resulting in predictable growth. Founded in 2017, Lifesight serves hundreds of growing brands worldwide. For further details, please visit .
Media Contact
/ Rohit Maheswaran, Co-founder, Lifesight
Media Contact
Lifesight
Source :Lifesight Software Pte. Ltd